Site Speed Optimization

Why page speed is the key to your website's speed optimization

If there’s one place first impressions are absolutely critical, it’s your website—and we’re not just talking about design and content. On top of that, speed optimization is one of the most important determinants to its success.

A slow-loading website can damage your reputation and cause you to lose out on traffic and conversions, ultimately costing you money. Conversely, a high performing website will have a domino positive effect on your business’s success. It will attract more visitors, in turn increasing sales, leads and bringing in more customers.

The very first step in ensuring you have a fast loading site is to create your website using a robust website builder, which provides optimized technology from the get-go. However, your job isn’t over after this, it’s in your hands to make sure the content on your site doesn’t get in the way of its performance. There are many factors to consider, but you’ve come to the right place. This article will provide you with everything you need to know about website speed optimization and how to improve your site’s page speed.

What is page speed

Page speed refers to how fast content on your webpage takes to load. There are many ways to measure this (for example, from first contentful paint, to speed index, to large contentful paint)—but one of the most meaningful ways to define page speed is by time to interactive.*

Time to interactive is how long it takes a page to load to the point where a user can interact with it. This might mean clicking on a CTA, choosing to play a video, or any number of actions a user can take on a given page.

Your next question is probably, “what is considered good website speed?” While the answer to that is industry specific, it’s highly recommended that, on average, your pages load in under three seconds. It’s also important to remember that page speed times can vary across different pages of the same site, as well as across mobile and desktop.

User experience

Users are more likely to engage with your website when they can move through processes quicker. For example, if you have an online store and each step of the checkout process takes more than a couple of seconds to load, it’s understandable when potential buyers abandon the process altogether.

The same goes for any action a user tries to take, such as filling out forms or jumping between pages. Website speed issues that limit user engagement will have a knock-on effect on conversion rates, and the number of visitors who will return to your site.

Site Speed Optimization

Why page speed is the key to your website's speed optimization

What is page speed

User experience

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