Effective Logo Design Services
If you want to a hassel free logo design then you are the right place.
A company’s logo forms the foundation of its brand. Logos are more than a picture. They tell a story. This means you’ll want a logo that elicits a specific response. A response that’s then associated with your brand. So, what story does your brand logo portray? We provide graphic design services that can craft the perfect one for you.
An Interactive Logo Creates a Brand Image
An interactive logo connects your brand to its audience. It uses symbols, colours, and clever designs to communicate your brand’s core message.
The logo will be the base for the rest of your brand designs too. From its colours, website, brand layouts and even the fonts you use. These tie together to convey a feeling and an idea suited to your brand specifically.
By ‘interactive’, we mean a logo that engages your audience. Clever logos can be reused for further branding. For example, Google’s thematic logo play is fun, engaging and memorable.
Just recently, they reworked their logo to tie into women’s day. That’s an example of how a logo forms the core base of your brand. How you can use this base to break the boundaries and bring in something fresh and new while sticking to your brand’s core theme.
A graphic design agency can do this for you. But of course, to begin, you will need a logo.
A logo is more than a picture. It’s a way of merging various elements to communicate a message that tells a story. It’s also meant to elicit a specific response.
When it’s emotive and memorable, it’ll reinforce positive feelings towards your brand, increasing interest and building brand trust.
Logo design is highly technical too. The process is a combination of intuition and creativity. The best graphic design agency will back this creative process with thorough and accurate research.
The colours, font, and even sizing are all chosen according to your brand industry. They’ll also be selected to speak to your unique target audience specifically.
Some logos are bold and colourful. Some are minimal, with a font style that’s elegant and crisp. Some logos have no font at all. These are not random factors. Logos are designed strategically to make an impact. It aims to get your brand noticed and remembered by all the right people.
A brand logo summarises your overall brand message. A well-designed logo creates a solid core for the rest of your brand, ensuring its messaging stays aligned with your brand’s aims and values.
Our Logo Design Process
Research Your Audience and Brand
Before providing these professional graphic design services, we get to know your brand. We perform thorough research and perform a market analysis. This informs us of the current market and your target audience.
We know that an effective logo must represent your business well. Our team works hard to get to know your brand personality and audience before we tailor the perfect logo.
Concept and Sketching
During this stage of the design process, we develop the ideas by sketching numerous logo concepts. Sketching is a quick, cost-efficient method of brainstorming all the logo ideas. It gets the creative juices flowing to help design a great logo.
Once we’ve settled on the perfect concept, we’ll sketch different variations of it. Our designers will then refine the logo design based on your feedback.
Finalisation
A great logo doesn’t happen by accident. It results from critical thinking, fast evaluating, exploring, failing and starting again. We collaborate with your team and work tirelessly to design, select and develop the best logo for your brand.
Logo Design Services FAQs
A logo designer is a professional graphic designer that creates a unique brand image for your company. At Goodman Lantern, we offer professional graphic design services that develop logos tailored to represent your brand personality perfectly.
No. The logo type depends on your target audience and your specific industry. Logos can include graphic text, graphic, text, or both.
Our streamlined design process is efficient and inexpensive without sacrificing quality. We start with thorough market and brand research before cultivating a design strategy.
Our expert design team works on creating multiple graphics to reflect your brief. Once you have chosen and accepted a design, we implement it across the board.
A good logo will best represent your brand personality, imagery and identity in a straightforward design. It will speak to your audience and engage with them authentically.
A good logo will become the identity of the brand. It’s eye-catching, easily recognisable and tells a thought-provoking story or narrative.
We can. But as part of the design process, we start by creating simple designs in black and white and work from there. Colours can detract from a logo, so we need to choose them strategically, capturing your brand’s mood, style, and tone.
